Scale Your D2C Brand Without a $150K/Year CMO

Profit-focused marketing leadership to take your eCommerce brand from plateau to predictable growth.

Backed by $20M+ ad spend and $200M+ revenue generated.

Why Your Brand Isn’t Scaling As Fast As It Should

If your ads are costing more, sales are flatlining, or your growth feels random, you’re not alone.

Most D2C founders hit a point where:

  • Agencies run ads but don’t own the big picture.

  • Creative testing feels like guesswork, not a data-backed strategy.

  • No one is tying your marketing directly to sales growth.

  • You’re stuck managing too many moving parts without a marketing leader.

That’s exactly where I step in, as your Fractional CMO.

Your Growth Partner, Without the Full-Time Cost

Most agencies focus on clicks.

Most freelancers focus on tasks.

A Fractional CMO focuses on one thing: your business growth from the top down.

With me, you don’t just get “marketing help” — you get:

Big-Picture Strategy That Works in the Real World

I build you a clear growth roadmap — from creative testing to scaling campaigns — so you know what to do next week, next month, and next quarter.

Execution That Doesn’t Miss the Details

From ad campaigns to landing pages, every moving part works together to bring in more sales at a better ROI.

Accountability You’ve Been Missing

Weekly tracking, monthly reviews, and no hiding behind vague reports — every dollar is tied to results.

I’m here to own your marketing like an in-house CMO — without the $150K/year payroll hit.

Scaling D2C & eCommerce Brands Across Niches, With Proven Results

From fashion to furniture, I’ve helped D2C brands scale profitably in competitive markets, with 50+ success stories built over the last 9 years.

Here are some of the industries where I’ve delivered consistent results:

The Furniture Gallery

  • Ad Spend Managed: $566,082 (Meta) + $5.37M (Google Ads)

  • Revenue Generated: $135M+ total (online + offline)

  • ROAS: 10.3 average across 48 Meta campaigns, with top performers hitting 18.34 ROAS

  • Online Store Sales: $3.74M+ (Shopify)

AMODHA Designs (New Business)

  • Ad Spend (Meta, YTD): ₹5.38 L

  • Revenue (Shopify, YTD): ₹30.72 L (₹38.06 L gross)

  • ROAS: 5.71× (Blended)

  • Bootstrapped from an idea in Jan 2025 to ₹10 L/month profitable revenue within 6 months

Erimish

  • $121K spent on a single evergreen campaign → 6,120 purchases

  • CPA: $19.92, sustaining scale over 5,000+ orders

  • Multiple seasonal & CBO campaigns achieving 5X–56X ROAS

Makeup Junkies

  • Single campaign delivered $200K+ revenue from $62K spend

  • CPA as low as $19.93

  • Multiple CBO sets running between 3.17–6.53 ROAS

Whether scaling a premium brand or a high-volume D2C store, the focus stays the same: predictable, profitable growth — backed by data, not guesswork.

The 3-Step Growth Plan

Working with me as your Fractional CMO is simple — no long contracts, no complicated onboarding. Just a clear path to scaling your brand profitably.

Step 1 — Book a Call

We discuss your goals, numbers, and where you’re stuck right now.

Step 2 — Audit & Plan

I review your marketing channels, creative, and funnels to map a 90-day profit-focused growth plan.

Step 3 — Execute & Scale

I work with you and your team (or agency) to implement the plan, track KPIs, and scale month after month.

Meet Your Potential CMO

Hi, I'm Mayank

CMO & Growth Strategist

  • $20 M+ in ads managed over the last 9 years for fashion & accessory, lifestyle, home decor, and wellness brands worldwide.

  • 50+ brands scaled from ideation to multi‑million revenues.

  • $200 M+ in client revenue generated through performance marketing and funnels.

  • Top 3 % marketing talent globally and Top Rated Plus freelancer on Upwork.

  • 400 M+ organic content views amassed for clients and my own ventures.

When we work together, I’m not just “running ads”. I’m leading your growth like it’s my own business.

Real Reviews from Real Clients

(You can verify them on my Upwork Public Profile)

Your Brand’s Next Growth Stage Won’t Happen By Accident

You’ve already built something great.

Now it’s time to scale it with a clear plan, consistent execution, and a marketing leader who treats your brand like their own.

With my Fractional CMO model, you get:

  • Proven growth strategies from $20M+ in managed ad spend

  • Execution oversight across all marketing channels

  • Accountability for every dollar you invest in growth

I work with only a handful of brands at a time — spots are limited.

FAQs

What exactly is a Fractional CMO?

A Fractional CMO is a senior marketing leader who partners with your brand part-time to create and execute your growth strategy — without the cost of a full-time $150K+/year hire.

What kinds of brands do you work with?

I focus on D2C & eCommerce brands, especially in fashion, accessories, home & furniture, wellness, beauty, food & beverage, and lifestyle products.

What size should my brand be to work with you?

I work with D2C brands at various stages. Some of my clients are doing just ₹5–10L/month in sales, while others are 8-figure brands — including working with unicorn companies. The key is having a product-market fit and the willingness to invest in profitable growth.

Will you run my ads yourself?

Yes — I manage or directly oversee ad buying, creative testing, funnel building, and tracking so the strategy is executed correctly.

How soon will I see results?

While every brand is different, most clients see measurable improvements in 30–90 days as we fix inefficiencies and test scalable campaigns.

What’s your fee structure?

I work on a monthly retainer basis, based on the scope of work. We’ll discuss the investment after our discovery call once I understand your brand and goals.

© 2017-2025 Big Panda Marketing. All Rights Reserved.